Zerothreetwo is an online magazine that shows off Cebu. I was responsible for delivering the urban cool and texture of the city. From branding to the online implementation.

The real challenge was to create an identity that was not the cliché representation of Cebu. While Driving around the city I got the Idea of the shape from the road signs that scatter the streets. Along the way we discovered that the thing that made Cebu what it is was the colorful people in, so we decided to create a symbol of the Cebuano people.

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